ECOLUX

CASE #04

Year: 2023

Role: Designer

Client: EcoLux

A professional graphic designer in a modern International / Western office studio, reviewing high-quality printed brand guidelines for a fashion brand. The lighting is soft and professional, with hints of Steel Blue and Soft Off-White in the background décor.
A professional graphic designer in a modern International / Western office studio, reviewing high-quality printed brand guidelines for a fashion brand. The lighting is soft and professional, with hints of Steel Blue and Soft Off-White in the background décor.
EcoLux, a sustainable fashion leader, required a visual system that reflected both luxury and ecological ethics.

Design Strategy focused on a minimalist aesthetic using custom typography to establish a sophisticated and trustworthy brand presence.
TALK TO ME →
Close-up of a designer's hands sketching logo concepts on a tablet in a bright International / Western creative space. The scene features a clean aesthetic with Dark Slate Navy and Pale Blue accents.
Close-up of a designer's hands sketching logo concepts on a tablet in a bright International / Western creative space. The scene features a clean aesthetic with Dark Slate Navy and Pale Blue accents.
A collection of luxury business cards with embossed logos on thick, textured paper, laid out on a Steel Blue surface in a professional International / Western setting.
A collection of luxury business cards with embossed logos on thick, textured paper, laid out on a Steel Blue surface in a professional International / Western setting.
A close-up photograph of high-end sustainable packaging, showcasing matte finishes and minimalist typography. Soft natural lighting in a clean International / Western studio.
A close-up photograph of high-end sustainable packaging, showcasing matte finishes and minimalist typography. Soft natural lighting in a clean International / Western studio.

The goal was to blend organic textures with a structured grid, creating a futuristic yet grounded visual experience.

WORK

We prioritized negative space and a restrained color palette to ensure the high-end materials of the products remained the primary focus for customers.

Minimalist outdoor signage for a luxury boutique on a clean stone wall in a modern International / Western metropolitan shopping district, under clear daylight.
Minimalist outdoor signage for a luxury boutique on a clean stone wall in a modern International / Western metropolitan shopping district, under clear daylight.
A sleek modern laptop displaying a professional e-commerce website design, sitting on a wooden desk in a bright International / Western home office.
A sleek modern laptop displaying a professional e-commerce website design, sitting on a wooden desk in a bright International / Western home office.

The project led to a 35% increase in brand awareness and successfully launched the client into the competitive Western luxury market.

© 2026 MAXUDOV
HI@DESIGNER.PRO