Brand Evolution

CASE 03

Role: Lead Designer

Year: 2023

Client: Lumina

A high-end designer workspace in a modern International / Western office. On a clean desk, a professional sits reviewing high-quality printed brand assets featuring soft sky blue and dark charcoal navy geometric patterns. Bright natural lighting from a side window.
A high-end designer workspace in a modern International / Western office. On a clean desk, a professional sits reviewing high-quality printed brand assets featuring soft sky blue and dark charcoal navy geometric patterns. Bright natural lighting from a side window.
Lumina required a visual overhaul to align with their shift towards sustainable tech solutions. I developed a versatile design system that emphasizes clarity and impact across all digital touchpoints. The project focused on minimalism and structural balance.

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A wide, clean shot of a creative studio in an International / Western city. A large professional monitor displays a minimalist, modern logo design in dark charcoal navy against a crisp off-white background. The environment is organized and sophisticated.
A wide, clean shot of a creative studio in an International / Western city. A large professional monitor displays a minimalist, modern logo design in dark charcoal navy against a crisp off-white background. The environment is organized and sophisticated.
A close-up photograph of premium business cards and stationery laid out on a polished grey surface in an International / Western corporate lobby. The stationery features muted steel blue typography and crisp off-white paper stock. Soft, elegant lighting.
A close-up photograph of premium business cards and stationery laid out on a polished grey surface in an International / Western corporate lobby. The stationery features muted steel blue typography and crisp off-white paper stock. Soft, elegant lighting.

The logo represents fluidity and precision.

A sleek tablet displaying a mobile app interface with clean, modern UI design, resting on a minimalist wooden table in an International / Western co-working space. The screen shows a brand aesthetic dominated by dark charcoal navy.
A sleek tablet displaying a mobile app interface with clean, modern UI design, resting on a minimalist wooden table in an International / Western co-working space. The screen shows a brand aesthetic dominated by dark charcoal navy.
A designer's hands holding a professionally bound brand style guide in a sunlit International / Western creative agency. The pages show a sophisticated color palette of muted steel blue and soft sky blue. Focus is sharp on the print quality.
A designer's hands holding a professionally bound brand style guide in a sunlit International / Western creative agency. The pages show a sophisticated color palette of muted steel blue and soft sky blue. Focus is sharp on the print quality.
A wide-angle shot of a minimalist exhibition space in an International / Western gallery, where large printed brand posters are displayed on walls. The posters use a combination of muted steel blue and crisp off-white. The floor is polished concrete.
A wide-angle shot of a minimalist exhibition space in an International / Western gallery, where large printed brand posters are displayed on walls. The posters use a combination of muted steel blue and crisp off-white. The floor is polished concrete.

The final delivery included a full style guide.

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